Love Your Labia

When we learned that girls as young as nine are seeking labiaplasty for fear they don't look "normal" or "beautiful" enough​, we knew that something needed to be done.

So we decided to celebrate a different kind of V-Day.

On 14th February, we planted a loud and proud 8ft tall flower vulva in the heart of Camden Market. Passersby were invited to pluck a rose from the vulva and give it to a loved one.

Sponsored by Modibodi, we spread the message that all flowers are beautiful no matter their shape or size - and so, too, are vaginas.